Lead the development of brand, communication, and campaign strategies from insight to execution.
Translate business challenges into clear strategic territories and creative opportunities.
Contribute actively to big ideas, not just strategy decks.
Insight & Cultural Intelligence
Research and synthesize consumer behavior, market dynamics, competitive landscapes, and cultural trends.
Identify sharp, human insights that can unlock distinctive and relevant creative ideas.
Apply global thinking while staying deeply grounded in local cultural context.
Creative Briefing & Collaboration
Craft clear, inspiring, and actionable creative briefs that spark great work.
Partner closely with Creative teams to shape and elevate ideas from early thinking to final concept.
Act as a strategic sparring partner, not just a briefing function.
Proposal & Pitch Development
Play a key role in new business proposals and pitches, owning strategic narratives and frameworks.
Develop persuasive storylines, decks, and presentations with strong logic and creative ambition.
Ensure strategic clarity and creative excitement coexist in every proposal.
Client & Internal Engagement
Present strategy confidently to clients, articulating insights and recommendations with conviction.
Represent the voice of the consumer and the logic behind the idea in all discussions.
Collaborate seamlessly with Account, Creative, Digital, Media, and BTL teams.
Strategic Stewardship & Evaluation
Ensure executions remain true to strategic intent across all touchpoints.
Define success metrics and evaluate campaign effectiveness to inform future work.
Continuously refine thinking based on performance, feedback, and learning.
Yêu cầu
Experience
5+ years of experience in strategic planning, brand strategy, or communication strategy.
Background in global agencies or top-tier local agencies preferred.
Proven experience working on integrated campaigns and brand projects.
Strategic & Creative Strength
Strong conceptual and creative thinking, not purely analytical.
Ability to turn research and data into sharp insights, compelling narratives, and big ideas.
Excellent sense of global branding, communication frameworks, and creative standards.
Skills
Outstanding proposal writing, deck building, and storytelling skills.
Confident presenter with the ability to influence both clients and internal teams.
Highly proactive, self-driven, and comfortable working with ambiguity.
Language
Fluent in English (working proficiency required).
Vietnamese fluency is expected for local context and research.
Nice to Have
Experience across industries such as FMCG, tech, lifestyle, beauty, or premium brands.
Strong awareness of cultural trends, youth culture, and social shifts in Vietnam.
Ability to manage multiple projects under tight timelines without losing strategic clarity.
Korean proficiency at intermediate level or above.
Quyền lợi
Competitive Salary & Performance Bonus: up to USD 2,500, based on experience.
Dynamic & International Environment: Professional, structured working environment under a global corporation; work with top Korean and international experts in marketing and advertising. Opportunity to work on large-scale, high-budget projects with top-tier clients.
Global Training & Career Advancement: Opportunities to receive professional training from Daehong Headquarters in Korea and participate in regional/global campaigns. Clear pathway to grow into Planning Director / Strategy Lead roles.
Comprehensive Benefits: 13th-month salary, annual performance incentives, full social & health insurance, annual health check-up, birthday & holiday bonuses.
Vị trí Senior Strategic Planner do công ty công ty tnhh daehong communications việt nam tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương 20 triệu - 40 triệu, tìm thêm việc làm về Senior Strategic Planner hoặc công ty công ty tnhh daehong communications việt nam ở các link phía trên