Senior Strategic Planner

Strategic Thinking & Idea Leadership

• Lead the development of brand, communication, and campaign strategies from insight to execution.
• Translate business challenges into clear strategic territories and creative opportunities.
• Contribute actively to big ideas, not just strategy decks.

Insight & Cultural Intelligence

• Research and synthesize consumer behavior, market dynamics, competitive landscapes, and cultural trends.
• Identify sharp, human insights that can unlock distinctive and relevant creative ideas.
• Apply global thinking while staying deeply grounded in local cultural context.

Creative Briefing & Collaboration

• Craft clear, inspiring, and actionable creative briefs that spark great work.
• Partner closely with Creative teams to shape and elevate ideas from early thinking to final concept.
• Act as a strategic sparring partner, not just a briefing function.

Proposal & Pitch Development

• Play a key role in new business proposals and pitches, owning strategic narratives and frameworks.
• Develop persuasive storylines, decks, and presentations with strong logic and creative ambition.
• Ensure strategic clarity and creative excitement coexist in every proposal.

Client & Internal Engagement

• Present strategy confidently to clients, articulating insights and recommendations with conviction.
• Represent the voice of the consumer and the logic behind the idea in all discussions.
• Collaborate seamlessly with Account, Creative, Digital, Media, and BTL teams.

Strategic Stewardship & Evaluation

• Ensure executions remain true to strategic intent across all touchpoints.
• Define success metrics and evaluate campaign effectiveness to inform future work.
• Continuously refine thinking based on performance, feedback, and learning.