Senior Strategic Planner

Job Summary
As a Senior Strategic Planner, you're expected to contribute to client discussions and present where appropriate. You're grounding your opinions and comments in fact-based knowledge rather than experience but are expected to be making more creative and lateral leaps from that fact base. You are expected to have all the basic skills and knowledge in place and be able to apply them autonomously.
You will be working with the team on current and new business projects under the supervision of the line manager and assisting the manager and director with big clients.
Job Responsibility
Clarify client brief and understand client objectives from a business POV.
Deep understanding of client business and the ability to analyze marketing requirements.
Mine consumer insight and turn insights into a powerful strategy (with help from the supervisor) that will lay a solid foundation for developing creative big ideas and a full-pledged integrated campaign.
Develop a strategy proposal that could not only address client briefs but also solve other aspects of client business that drive growth opportunities.
Be able to create, sell & lead strategy presentations & discussions with internal teams and clients.
Occasionally work on Consumer and Market Research.
Conduct research and cooperate with research agencies if needed.
Assist and support other teams if needed.
Help other teams to roll out strategy direction with strategic POV on Creative, Social, and Media.
Work closely with other departments for the successful delivery of campaigns.
Required Skills/ Abilities
Critical & creative thinking.
Be able to communicate and explain things simply, and logically.
Effective communication skills for internal communication and client-facing situations.
Strong time-management and organizational skills.
Excellent command of English both written and spoken.
Be able to cooperate smoothly with internal teams especially Client Service and Creative teams.
Be able to handle pressure.
Independent, determined; problem-solving first mindset.
Strive for delivery excellence.
Collaborative mindset - willingness to help others and ask for help when needed.
Proficient in leveraging AI tools (e.g., ChatGPT, Gemini, Copilot) to support research, insight mining, ideation, and productivity in strategic planning work.
Experience and Education
Brand/ Agency-centric experience or accumulated experience in brand & agency.
At least 3 years of strategic planning/ IMC planning/ brand experience.
Maturity to deal with complex situations and briefs.
Experience in managing multiple, competing priorities, duties, and projects.
Understand thoroughly the fundamentals & correlation of marketing strategy, brand strategy & communication strategy.
Demonstrated ability to create good-quality proposals and build campaigns.
Benefits o Working in a dynamic, friendly, and supportive environment.
o Growing business.
o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
16 annual leave per year;
13th-month salary;
Year-end bonus based on performance and business result;
Salary review annually;
Annual health check;
Social insurance, health insurance, unemployment insurance (Vietnamese Law);
Insurance benefits package;
Mobile phone fee allowance based on the company's policy;
Participate in company events, company trip;
Participate in the company's training programs, self-studying program (supported by the company).
We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.
By submitting your CV, you consent to us processing and retaining your personal information for recruitment purposes, including potential future opportunities.