Senior Trade Marketing Executive

Essential business activities expected from this position:
• Developing and executing the Trade Marketing & Promotional Plan in line with brand objectives and managing the retailing A&P budget.
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities.
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers.
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing teams.
• Pushing alignement any Trade Marketing activity, point of sale and value add items to ensure best in class quality and cost effectiveness with MKT & Merchandising team.
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.
• Analyzing both internal and external sales (Sell-Through, Sell-Out) to identify distribution gaps, threats, and opportunities for the channels / retailers.
• Working with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance with the monthly forecast schedule.
• Planning and managing the planograms, in-store visibility following brand guideline and concept.
• Identify sales gaps and work with the retailers to propose close-gap measures.
• Monitor and report competitive activities to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes.
• Monitor the price matter following brand direction and aligned plan.