senior Trade Marketing Officer (pharmaceutical product)

Strategic & Management:
• Create strategic Trade/ Fields Marketing plan - Develop, implement and analyze trade/ fields marketing plans, including promotional calendars and programs, new product introductions and other BTL marketing activities across the region (for both Laos and Cambodia Market); at traditional pharmacies, pharmacy chains, modern trade, wholesales, hospitals, private clinics.
• Do reports in time, follow as functions, missions and whenever needs.
• Work closely with other department, especially with sales teams on company initiatives to ensure the best marketing effectiveness for sales performance on sales locations.
Market Understanding:
• Do Market visit to understand the situation of the pharmaceutical, hospital, and medical devices market, our current product portfolio, and its related information.
Branding & Product Awareness:
• Manage all trade marketing activities and BTL programs which is aligned with product, brand marketing strategies and deploy to sales team for implementation to strengthen and further corporate brands.
• Collaborate with Sales team to field check the brand awareness of all our products on sales channels below the line.
• Manage the merchandise, POSM, visibility with company brand guidelines and the effects of those on sales performance, and collaborate with Sales team, trade channels to set up on fields.