Senior Trade Marketing Specialist

Develop and manage execution of trade activities and program in channel as per Commercial calendar
1. Brand & Trade Activites
• Develop below-the-line activities (BA mechanics, outlet mechanics, retailer mechanics...) in cooperation with Brand team
• Develop trade events (outlet events, booth, activation, launching...) as per Commercial calendar and implement documents (PAF, PR, act process, monitoring template, sales briefing & payment) in collaboration with other stakeholders.
• Work with BA team to communicate BA mechanics and follow up implementation
• Manage and closely monitor agencies to make sure events are executed on time in full.
2. Customer development program
• Develop overall and customized customer program. Provide support to Sales team in execution
3. Visibility development:
• Develop, deploy, track visibility plan and display program
• Manage and equip POSM, assets to outlets to reach perfect serve standard. Deliver random check and recommend solution to fix issues if any.
• Develop and work with Sales team to execute display program
4. Data & Performance Analysis
• Conduct tracking, analyse performance data and reports to help evaluate execution excellence in the market
• Collect market data, draw insight and recommend response
5. Other tasks assigned by managers