Senior Visual Merchandiser

Job Summary:
Responsible for generating sales through creative displays that capture customers' attention. Leading Visual Merchandise (VM) projects execution to ensure that the customer experience is optimized to drive sales and profitability. Creating an engaging and immersive environment to differentiate the company's products from competitors and build brand recognition and loyalty among customers.
- Budgeting & Planning:
Create and implement a visual merchandising tactical strategy/ plan for the stores, ensuring that the strategy is in line with our brand, products, and target market.
Develop & manage visual concept for new product, seasonal products, promotion and events
Manage VM budgets and ensuring that all productions are executed within budget constraints.
Work with suppliers to ensure on quality and timeline production for graphics in store.
- Visual Merchandise Execution Management
Create a set of communication tools for giving customers clear information on products/brands
Creating eye-catching store layouts that showcase the brand and aesthetic of the company.
Train Visual Merchandisers and store staff on VM techniques and standards, ensuring that they are able to effectively maintain displays and create an engaging customer experience.
Liaise and coordinate with supply chain to produce finished artwork, POS material and signage.
Liaise and coordinate with operations and merchandiser in the implementation of promotional brand activities and visual retail executions.
- In-store Visual Merchandising:
Conduct frequent store visits with VM Store Visit report submitted to evaluate on store POP (Point of Purchase) and VM tools condition to ensure the stores follow brand and VM standards
Responsible for VM tools management, ensure all stores have the right VM tools.
- Others:
Write VM Reports
Stay informed about the latest trends and innovations in VM, attending trade shows and conferences, and conduct research to identify new ideas and techniques.