1. Purpose of the Role
Own the production, publishing and optimization of SEO content across Gohub's websites and social channels, driving growth in organic traffic, keyword rankings and conversions for Gohub eSIM products.
2. Key Responsibilities
2.1. Content Execution & Publishing
· Write and publish SEO-optimized articles for [protected info] (English) and [protected info] (Vietnamese) according to the monthly content plan.
· Execute against the content plan / keyword map: target the primary keyword accurately, cover secondary keywords, and set SEO-friendly URL slugs.
· Apply the on-page SEO checklist: title, meta description, heading structure (H1-H3), image alt text, internal links, and CTAs to Gohub eSIM products.
· Ensure content quality: factually accurate, on-brand in tone and style, free of duplication and plagiarism.
2.2. Keyword Research & Content Planning
· Conduct keyword research, analyze search intent and competitors to propose new topics and content clusters.
· Build content briefs (outline, keywords, internal links, CTA) for articles written by yourself or freelance contributors.
· Work with the SEO Lead to build and maintain the monthly/quarterly content calendar.
2.3. Content Optimization
· Audit and optimize published articles: update outdated information, add keywords, improve heading structure, internal links, and title/meta.
· Identify and resolve common content issues: duplicate content, keyword cannibalization, and pages with no traffic.
· Keep a log of optimized URLs with update dates to track re-indexing and ranking performance.
2.4. Social Content
· Produce and publish social posts for Gohub's social channels (copy + caption + image suggestions), following the content direction for each period.
· Drive traffic from social content back to the website/blog to support traffic growth and brand awareness.
2.5. Performance Tracking & Reporting
· Monitor keyword rankings, organic traffic and per-article performance via Google Search Console, Google Analytics and SEO tools.
· Prepare weekly/monthly reports: list of published/updated URLs, progress against plan, keyword results and improvement recommendations.
2.6. Collaboration
· Work with the Design, Dev and Marketing teams to finalize visuals, landing pages and on-site content experience.
· Support the management and review of freelance contributors' content when assigned.
3. Requirements
Must have
· College/University degree in Marketing, Communications, English Language, Tourism or a related field.
· At least 6 months - 1 year of SEO content experience (internships included); fresh graduates with a strong SEO foundation will also be considered.
· Strong writing skills in Vietnamese; good English reading and writing, able to write content for an international audience.
· Solid grasp of on-page SEO: keywords, search intent, title/meta, headings, internal linking, URL slugs.
· Hands-on experience with WordPress or an equivalent CMS.
· Proactive, detail-oriented, deadline-driven, and able to sustain a steady monthly content output.
Nice to have
· Ability to create short-form videos / reels (editing, subtitles, captions with CapCut, Premiere, etc.) is a strong plus.
· Experience in travel, eSIM, OTA or international markets.
· Proficiency with Google Search Console, Google Analytics, Ahrefs/Semrush.
· Working knowledge of Canva or basic design tools; ability to apply AI tools to the content production workflow.
· A portfolio of published articles or a personal content channel.
4. What We Offer
· Competitive salary, negotiable based on capability and experience.
· Social insurance, paid leave and other benefits in accordance with the Labor Code.
· Training and professional development in SEO: keyword research, content strategy, and basic technical SEO.
· Hands-on experience creating content for both the Vietnamese and international markets, with a growth path toward Senior/SEO Lead.
· A young, flexible working environment where you can propose and test your own content ideas.
5. How to Apply
Send your CV + writing samples (Vietnamese and English, or links to published articles) + links to personal channels or content work you have done (if any).
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