- Manage all SEO activities for the main site as well as maintain & strengthen the company's satellite websites.
- Plan and implement SEO optimization for the website (including Master plan, quarterly and monthly plan, ect.) to improve the Traffic, Top Keywords, CTR percentage,...
- Optimizing Website Architecture, Technical Website, Entity Onsite and Off-site, Content, On-page, Internal Link, Off-Page,... and fixing SEO problems.
- Analyze website and UI-UX audits to improve the effectiveness of SEO keyword rankings and Google Ads.
- Develop and implement link building strategies.
- Researching SEO Keywords and planning overall SEO solutions. Develop keywords promotion strategies suitable for each stage. Analyze and evaluate keyword competition to determine appropriate SEO strategies. Establish a long term keyword development direction to maintain a sustainable top position.
- Work closely with the regional SEO team and other cross-functional teams. Training and following the SEO team to deploy according to the set plan.
- Stay up-to-date with the latest
digital marketing trends and SEO practices, continuously improving our digital marketing efforts.
- Monitor SEO activities (content writing, keyword ranking, traffic, backlinks, entity, map, etc.) and provide direct reports to the leader/manager.
- Minimum 3 years of professional experience working on SEO campaigns (At least 2 years as a leader/SEO
project manager). Digital/SEO agency experience highly valued.
- Bachelor's degree in Marketing, Business, IT or a related field.
- Proficiency in a range of digital marketing tools and platforms, SEO tools such as As, Screaming Frog, Google Analytics, Google Search Console,...
- A solid understanding of HTML, CSS, SEM, web development (CMS PHP, Wordpress, Custom CMS) is a plus.
- Solid experience with Optimizer or another corporate A/B testing software.
- Strong analytical skills, with a proven track record in digital marketing analytics and SEO.
- Excellent communication and collaboration skills, capable of working effectively with freelancers and internal teams.
- A problem-solving mindset, with the ability to adapt to changing market trends and platform requirements.
- Project management skills.
- Internal training on expertise and soft skills
- Problem-solving, Planning, Time management skills.
- Ability to learn and self-discover new knowledge