Key Responsibilities:
Develop and implement effective SEO strategies to improve organic search rankings and traffic.
Perform ongoing keyword research, including discovery and expansion of keyword opportunities.
Optimize on-page elements such as meta tags, titles, descriptions, and content for target keywords.
Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO platforms.
Conduct technical SEO audits and implement necessary fixes, such as improving site speed, fixing crawl errors, and enhancing mobile-friendliness.
Create and manage content strategies, including blogs, landing pages, and website updates, to align with SEO goals.
Stay up-to-date with the latest SEO and
digital marketing trends and best practices.
Collaborate with the content and marketing team to ensure consistent brand messaging and optimized content.
Manage link-building strategies, including outreach and partnerships.
Track and report on key performance indicators (KPIs) such as organic traffic, conversions, and rankings.