Mô tả công việc
Technical SEO
Own Google Search Console: monitor index coverage, diagnose and resolve indexing/noindex issues, manage sitemaps, submit and track priority URLs.
Implement and maintain structured data (JSON-LD schema: Article, Organization, Author, FAQ, Breadcrumb).
Run periodic site audits; track Core Web Vitals and coordinate fixes with the development team.
Monitor site health after Google algorithm updates and propose responses.
On-page & Content SEO
Build keyword research and topical maps for the crypto/Web3 content roadmap; write SEO briefs for writers.
Optimize and refresh existing articles: titles, headings, internal linking, content structure, and freshness signals.
Strengthen E-E-A-T: author pages and author identity, an editorial-standards page, sourcing and citation practices, and publisher trust signals.
Write or co-write SEO-driven articles when needed (comparisons, explainers, data-driven pieces).
Off-page SEO
Execute link building: outreach to relevant crypto/Web3 publications, partnerships, guest contributions, and digital PR.
Monitor the backlink profile; identify and disavow toxic links; ensure full compliance with Google's spam policies (no PBNs, no link schemes, no expired-domain tactics).
Measurement & Reporting
Deliver monthly SEO reports from GSC and GA4: organic traffic, impressions/CTR, indexed pages, ranking movements, and referring domains.
Track competitors among leading crypto media; propose data-backed improvements.
Yêu cầu
Mandatory
At least 3 years of hands-on SEO experience
Proficiency with Google Search Console, GA4, and Ahrefs or SEMrush.
Experience with a website crawling/audit tool (Screaming Frog or equivalent).
Good written English (our platform publishes in English).
Working knowledge of crypto/blockchain fundamentals (DeFi, tokens, Layer-2) - enough to judge whether content is accurate.
Understanding of E-E-A-T, YMYL content requirements, and Google's spam policies.
Analytical thinking; comfortable making decisions from data rather than intuition.
Ability to work independently and coordinate effectively with writers and
developers.
Have your own laptop for work.
Preferred (Bonus)
SEO experience with Web3, blockchain, fintech, or other YMYL niches.
Hands-on schema/structured data implementation; basic HTML or familiarity with [protected info] sites.
Experience optimizing for global (English-language) markets.
Quyền lợi
Salary: 15,000,000 - 20,000,000 VND (negotiable based on experience).
1-month probation at 85% salary; lunch and parking allowances after signing the labor contract.
Holiday and Tet bonuses, performance-based bonuses, and achievement awards.
A modern, dynamic, and progressive working environment, with software tools and resources provided to support your work.
Participation in international Web3 events (KBW, TOKEN2049, ETHGlobal, etc.).
Empowerment to propose and execute organic growth initiatives end-to-end.
Work directly with top-tier KOLs, projects, and global teams.
Professional development training, including business and soft skills.
Full statutory benefits and company welfare policies.
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 08:30 đến 17:30)
Thứ 7 (từ 08:30 đến 16:30)
2 thứ 7/1 tháng xen kẽ
Thông tin chung
Nơi làm việc
- - Hà Nội: Tầng 3, Tòa nhà Netland, ngõ 27 Lê Văn Lương, Phường Thanh Xuân (quận Thanh Xuân cũ)