SEO Specialist

Technical SEO
Own Google Search Console: monitor index coverage, diagnose and resolve indexing/noindex issues, manage sitemaps, submit and track priority URLs.
Implement and maintain structured data (JSON-LD schema: Article, Organization, Author, FAQ, Breadcrumb).
Run periodic site audits; track Core Web Vitals and coordinate fixes with the development team.
Monitor site health after Google algorithm updates and propose responses.
On-page & Content SEO
Build keyword research and topical maps for the crypto/Web3 content roadmap; write SEO briefs for writers.
Optimize and refresh existing articles: titles, headings, internal linking, content structure, and freshness signals.
Strengthen E-E-A-T: author pages and author identity, an editorial-standards page, sourcing and citation practices, and publisher trust signals.
Write or co-write SEO-driven articles when needed (comparisons, explainers, data-driven pieces).
Off-page SEO
Execute link building: outreach to relevant crypto/Web3 publications, partnerships, guest contributions, and digital PR.
Monitor the backlink profile; identify and disavow toxic links; ensure full compliance with Google's spam policies (no PBNs, no link schemes, no expired-domain tactics).
Measurement & Reporting
Deliver monthly SEO reports from GSC and GA4: organic traffic, impressions/CTR, indexed pages, ranking movements, and referring domains.
Track competitors among leading crypto media; propose data-backed improvements.