Shopper Marketing Assistant Manager

Overall description:
Own the development, implementation & optimization of retail marketing strategies, tactics & plans. Bringing brands, channels, categories strategy to life instore & help to push offtake at the same time create competitive advances at sales touch points.
SMK assistant manager need to have a dual expertise - Channel expertise & Shopper expertise on Retail environment. We will work really close with sales team, trade team. For specific projects related to new solutions, IT team will be our trusted partner.
Key responsibilities:
• Develop shopper strategy and communication plans and execute in-store retail programs, based on business goals, priorities, and opportunities.
• Develop a deep data-driven understanding of shopper journey, trends and behaviors to drive useful insights on the right shopper levers to deploy, in the right channels, at the right times.
• Partner with Brand Team to plan activities and events grounded in deep understanding of the shopper.
• Partner with trade teams to build sales-driving programs based on needs, as well as optimizing asset quantities based on budget & channel insight.
• Ongoing evaluation of program efficacy and provide recommendation for optimization.
• Leading planning, alignment & deployment for perfect stores/visibility agenda with sales team & trade team.
• Project lead for new retailed digital solutions with IT & business partners, ensure Ontrack deployment & optimization in cost management.
• Playing channel/shopper expert in cross functions agenda, ensure shopper centric in every idea & decision.