Social Content Executive

Responsibilities:
• Plan and manage weekly, monthly, and quarterly content calendars for the company's social media platforms.
• Create diverse and engaging content (copy, images, videos, etc.) aligned with the brand's tone and identity.
• Collaborate with the design and creative teams to deliver content effectively across platforms.
• Operate and monitor social media channels; schedule, publish, and manage posts consistently.
• Interact with followers, respond to comments/messages, and maintain a positive brand image online.
• Stay updated on current affairs, politics, entertainment, and showbiz trends to create timely and relevant content.
• Track content performance using tools like Meta Business Suite, Google Analytics, etc., and recommend optimizations.
• Support integrated marketing campaigns and company events when needed.
• Contribute creative ideas for campaigns, mini-content series, and experimental content directions.
• Conduct basic competitor research to understand social trends and best practices in the same industry.