social/ Creative planner

• Strong Strategic acumen to ensure understanding of brand objectives, research, and creative platform across channels
• Detection of consumer insights, trends, and cultural tensions
• Development and conception of target group-specific, cross-channel brand, and communication strategies. Working closely with the media team through the channel planning process, across all points where we can put our message (Owned, Earned, Shared, Paid)
• Advancement of the brands through the ability to combine psychological knowledge, analytical thinking, and creativity
• Translating creative briefs into comprehensive, creative and innovative communication strategies based on a deep understanding of media tactics, channels opportunities, and consumer behaviors
• Produce cohesive strategies that bring success to campaigns, including channel roles, standard processes, consumer journeys
• Champion the ongoing cross-agency integrated planning process
• Support the senior team, along with creative and all marketing fields in understanding what it takes to connect with people
• Expertise across all channels, including digital and social
• Stay curious and be familiar with competitor marketing programs
• Creative inspiring, concise presentations and sell your work effectively
• Be resourceful to work with different budgets and come forward with ideas, solutions and suggestions
• Based on media and channel insights by persona and target, make a recommendation for a customer journey map
• Connecting regularly with business leads to establish a firm depth of knowledge within the business to drive insightful strategy and make recommendations