Social Media Director

Lead social content and outreach strategy and provide production oversight for omni-channel execution. This includes social calendar creation, content ideation, social copy creation, social creative direction, community management, and more
Delegate tasks and provide comprehensive feedback for a team of talented social media managers and creatives in terms of copy, creative, and platform-specific optimizations
Oversee execution timelines ensuring the smooth delivery of large scale projects, managing both internal and client priorities
Lead communication together with Client Service team regarding social content and outreach timelines, content/outreach performance/KPIs, reporting, incremental opportunities, brand strategy, and feedback
Oversee and own the production process of social media content. Be the gatekeeper of style guides, marketing priorities, and legal considerations
Identify and share trends in social media with global social network
Measure and analyze content effectiveness with metrics that establish, validate, and continuously iterate on the various content strategies. Be able to effectively share it all with clients
Stay current on platform updates/innovations and competitors, ensuring that best practices are being applied across all channels and learnings are shared cross-team
Work with the paid media team to support campaigns with data-driven content recommendations and oversee production of deliverables
Embody the voice of the brand through at every touchpoint, leveraging channel-specific tactics that adhere to algorithm best practices
Maintain stable operation of team members
Inspiring team for continuous learning and improve themselves
Training/ Coaching for Social team members based on job specific needs and market needs
Together with the department to digitalize agency's competency with innovated social knowledges