Social Media Executive

Mô tả Công việc
The Purpose of Your Role
As a Social Media Executive for Hello Health, you will be responsible for supporting the implementation and execution of the social media strategy and plan. This includes creation, curation & distribution of posts, articles, and video on Facebook, Instagram & other social networks to ensure all social media posts align with voice, brand, and content strategy. This role is where creativity meets data. You will work closely with other teams including editorial and design to develop social media plans and content that fosters a deep sense of community and grows both brand engagement, website traffic and revenue.
Our Social Media communities are a critical part of our audience engagement strategy and in this role you have the opportunity to impact millions of individuals lives and families for the better through providing them health content that inspires and engages them.
Your Key Responsibilities
Be an evangelist and thought leader for social media for Hello Health. Stay on top of the latest trends and best practices to ensure we are industry leading in our strategy & content.
Be highly involved in the creative and editorial operations of all social media content. Work and utilise internal & third party tools and softwares to manage the social media workflows.
Ensure there is always a posting plan and schedule in place for all social media channels including but not limited to Facebook, Instagram, YouTube, LinkedIn and other social media channels.
Analyze performance data and iterate to achieve optimal performance. Partner with the data and analytics team to continually evolve our understanding of what algorithm factors are driving the most impact.
Plan & execute innovative promotional and content-focused campaigns to drive growth and improve brand awareness across all social media channels ensuring continued alignment with the Hello Health editorial, brand and medical standards and policies.
Collaborate with owners of other channels (paid, earned media, email, site, etc.) to ensure alignment and consistency of company messaging across the consumer journey.
Generate, edit, publish and share daily content (original text, images, video or other formats) that builds meaningful connections and encourages community members to take action.
Work directly with the Account & commercial team to support the strategy development, planning and ultimately the delivery of client campaigns & KPIs that rely on social media for delivery.