SOCIAL MEDIA SPECIALIST

● Working time: 08:30 AM - 17:30 PM from Monday to Friday
● Working place: 456-458 Hai Ba Trung, Tan Dinh Ward, Ho Chi Minh
● Salary: up to 15M gross (2 Probation months)
● Be paid due to full salary for social insurance
A/ POSITION OVERVIEW:
The Social Media Specialist plays a crucial role in developing and implementing social media strategies to enhance brand visibility, engage with audiences, and drive business growth. This role requires a deep understanding of social media platforms, trends, and best practices, as well as excellent communication and analytical skills. The ideal candidate is a creative thinker who can generate compelling content, manage online communities, and analyze data to optimize social media campaigns.
B/ KEY RESPONSIBILITIES:
1/ Social Media Strategy:
Develop and execute social media strategies aligned with the organization's goals and target audience.
Conduct research to identify trends, competitor strategies, and audience preferences.
Set specific goals and key performance indicators (KPIs) for social media campaigns.
2/ Content Creation and Curation:
Create engaging, informative, and visually appealing content for social media platforms, including text, images, videos, and infographics.
Develop a content calendar and ensure regular posting across all social media channels.
Curate and share relevant user-generated content to foster community engagement.
3/ Community Management:
Monitor social media platforms for brand mentions, comments, and messages, responding promptly and professionally.
Nurture relationships with followers, influencers, and brand advocates.
Encourage discussions, address customer inquiries and concerns, and maintain a positive brand image.
4/ Social Media Advertising:
Plan, execute, and optimize social media advertising campaigns to reach target audiences and achieve specific objectives.
Identify target demographics, select appropriate ad formats, and monitor ad performance.
Stay informed about ad targeting options, bidding strategies, and platform updates.
5/ Analytics and Reporting:
Monitor and analyze social media performance using various analytics tools.
Track key metrics, such as reach, engagement, conversion rates, and audience demographics.
Generate reports and provide insights on campaign performance, making data-driven recommendations for improvement.
C/ QUALIFICATIONS AND SKILLS:
Bachelor's degree in marketing, communications, or a related field (or equivalent experience).
Proven experience as a Social Media Specialist or similar role. Experience in affiliate marketing is a plus.
In-depth knowledge of major social media platforms, their features, and best practices.
Proficiency in using social media management tools and analytics platforms.
Strong written and verbal communication skills, with a keen eye for detail and creativity in crafting engaging content.
Analytical mindset with the ability to interpret data and draw actionable insights.
Ability to stay updated with the latest social media trends, algorithm changes, and emerging platforms.
Strong organizational and time management skills to handle multiple projects and meet deadlines.
Experience in running social media advertising campaigns is a plus.
Basic knowledge of SEO principles and their application to social media is advantageous
D/ SALARY AND BONUS POLICY:
1/ Salary Structure:
· Salaries are determined based on the individual's capacity and skills.
· Annual salary review and performance bonus based on individual and company achievement.
· During the probationary period, the salary is set at 85% of the official salary.
2/ Insurance Policy and Health Care:
· Full insurance coverage is provided as required by law
· Employees are entitled to an annual health check at reputable clinics known for their high quality services.
3/ Learning & Career Development :
· Opportunities to work directly with leading brands, advertisers, and publishers across Global
· Access professional training programs and learning opportunities in Affiliate and Performance Marketing
· Clear career development path, along with opportunities to work and participate in business trips across international markets.
4/ Additional Benefits:
· Annual leave and other benefits as prescribed with Labor Law.
· Offical employees are entitled 2 work -from-home days per month.