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1. Sales and Account Development
Achieve monthly and annual sales plans for solar cables, connectors, inverters and energy storage.
Travel to visit prospects, new and existing customers (EPC contractors,
developers, installers, system integrators, distributors); introduce Lapp products and services to gain customer acceptance.
Develop a pool of customers: identify new accounts and gain relevant account data.
Evaluate the solar customer base for Lapp sales potential (ABC analysis), based on annual MWp volume, influence on cable and BOM selection, and competitive situation.
Close sales and provide after-sales support, including delivery follow-up, claims handling and customer feedback.
Apply a value-based selling approach and available sales tools (e.g., cross-selling tool) to prepare sales visits.
2. Project Pipeline and Specification
Obtain solar project leads from internal and external sources and filter them according to the Lapp project criteria (project size in MWp, stage, EPC, procurement timeline).
Contact project owners' and EPC representatives, gain relevant project data and introduce Lapp as the solution for DC power transmission and related needs; obtain requests for proposal.
Drive specification-in get Lapp products included in design drawings, bills of materials (BOM) and approved vendor lists of EPC contractors and design consultants.
Negotiate quotations, tender and contract terms and conditions, including pricing, delivery schedules and warranty.
Maintain an up-to-date project pipeline with forecast and conversion tracking.
3. Technical Consulting
Hold technical presentations and demonstrate how a product or solution meets customer needs.
Advise on solar cable selection (cross-section, voltage drop, UV and weather resistance, applicable standards such as EN 50618 / IEC 62930) and compatible connectors.
Position inverter and energy storage solutions within the approved portfolio, and coordinate with technical and product teams for system sizing, configuration and commissioning support where required.
Provide product training and technical seminars to customers, distributors and design consultants.
4. Marketing, Market Intelligence and Reporting
Support marketing activities by attending trade shows, conferences and other events (e.g., solar and energy exhibitions, industry seminars).
Provide feedback to Product and Market Management on opportunities, pricing, regulatory developments (e.g., DPPA, rooftop solar and energy storage policies) and competitor activity.
Continually update customer relationship information and log visit reports in the CRM system.
Proficient use of software-based tools (SAP, CRM, LappNet) and E-shop promotion.
Live the Lapp Guiding Principles and the Lapp Sales Effectiveness Culture.