1. Understand the Customer Application
Join Sales in customer discovery meetings to assess applications and workflows.
Gather printing, labeling and operating requirements, including environmental conditions and technical constraints.
Define application requirements and identify information gaps and testing needs.
2. Recommend Barcode & Auto-ID Solutions
Recommend AIDC solutions using barcode and/or RFID, selecting components that meet customer application and technical requirements.
Prepare solution configurations, specifications, and technical proposals; consult technical teams when needed.
Support Sales presentations by explaining solution options, technical considerations and limitations, and addressing customer questions and objections.
3. Learn, Select & Match Ricoh Thermal Printing Products
Build knowledge of Ricoh Thermal Transfer Ribbon (TTR) and Direct Thermal (DT) products through provided training; no prior product knowledge is required.
Review specifications and select suitable TTR and DT products for customer applications and printing requirements.
Test product suitability and document results to support recommendations and future reference. Consult Ricoh R&D for further validation when needed.
4. Demonstrate, Test and Validate the Solution
Plan demonstrations, application tests and Proofs of Concept (PoCs). Agree objectives, conditions and success criteria with Sales and customers.
Configure consumables, hardware and software, and conduct end-to-end solution demonstrations and tests; involve After-sales or Ricoh R&D when needed.
Assess results against agreed criteria and document solution findings, limitations and recommendations.
5. Coordinate Customer Projects & Technical Handover
Coordinate technical tasks, deliverables and next steps with Sales based on customer requirements, project status and agreed priorities.
Prepare technical handover for implementation and ongoing support, covering the agreed configuration, test results, known limitations and customer requirements.
Support initial setup and technical escalation as needed; provide regular updates on progress, technical findings and pending actions.
6. Maintain Practical Product & Application Knowledge
Maintain a shared knowledge base of product specifications, test records, matching references and application notes.
Share product and application knowledge with Sales and internal teams; provide technical input for solution guides and customer materials.
Capture recurring customer requirements and technical questions to improve product selection and testing guidance.
Must-Have
College or university degree in Automation, Electronics, Electrical/Mechanical Engineering, IT or a related technical field.
2-4 years of experience in technical support,
application engineering, field service,
technical sales support or related technical solutions, including customer-facing or customer-project experience.
Comfortable with hardware and basic software; able to interpret specifications and technical documents against customer requirements.
Able to test products, run demonstrations and troubleshoot systematically.
Able to communicate technical information clearly with Sales and customers and prepare basic documentation.
Good English skills for technical discussions with Ricoh R&D/overseas teams and reading technical documents.
Customer-oriented, responsible, eager to learn and willing to travel for customer visits.
Nice-to-Have / Plus
Experience in Auto-ID/AIDC (including barcode), thermal printing, packaging, automation, warehouse operations or related industrial solutions.
Knowledge of thermal printing consumables or Auto-ID technologies; experience with barcode printers/scanners (Zebra, SATO, Honeywell or equivalent) or labeling software (
BarTender or similar).
Experience supporting demonstrations, product matching, technical proposals or PoCs; or experience coordinating with technical teams, R&D, system integrators or solution partners.
Familiarity with warehouse management systems (WMS) is a plus, but not essential.
Competitive salary, 13th-month salary, performance bonus and allowance package.
Insurance in accordance with Vietnam's Labor Code and additional accident/medical insurance.
Benefits in kind and company trip.
Laptop provided.
Professional, active, international and dynamic working environment.
Opportunity to develop technical, solution-consulting and customer-facing skills with international standards.
Product and application training with Ricoh R&D teams and relevant solution partners.