Strategic Account Planning Manager

Role Overview:
The Strategic Account Planning Manager (IMC) will serve as the bridge between client needs, the internal strategy team, and the creative execution team. This role focuses on creating and executing integrated marketing communication strategies that drive business growth for clients. You will be responsible for understanding market trends, consumer insights, and business goals to develop well-rounded campaigns across multiple channels, including digital, traditional media, and sponsorships.
Key Responsibilities:
1. Strategic Planning & Development (50%)
● Client Strategy Development:
○ Work closely with clients to understand their business objectives, challenges, and market opportunities.
○ Develop and implement strategic IMC plans that meet client objectives, integrating all forms of communication such as digital, traditional media, PR, events, and sponsorships.
● Market & Consumer Insights:
○ Lead research and analysis efforts to gather key consumer, market, and competitive insights.
○ Translate insights into actionable strategies that guide campaign development and positioning.
● Campaign Architecture:
○ Develop and oversee the campaign's overall strategy, creative brief, messaging framework, and timeline.
○ Ensure consistency in brand messaging across all channels and touchpoints.
2. Account Management & Client Engagement (30%)
● Client Relationship Management:
○ Serve as the main point of contact for key clients, ensuring their needs are met and exceeded throughout the campaign lifecycle.
○ Regularly update clients on campaign performance, insights, and optimization opportunities.
● Project Management:
○ Collaborate with cross-functional teams (creative, media, production) to manage the end-to-end delivery of campaigns.
○ Ensure projects are delivered on time, within scope, and on budget.
● Financial Management:
○ Manage campaign budgets, resource allocation, and financial forecasting for projects.
○ Ensure profitability while delivering value to clients.
3. Creative & Channel Integration (20%)
● Creative Collaboration:
○ Work closely with creative teams to ensure the campaign's strategic objectives are reflected in the creative output.
○ Provide feedback and guidance during the creative process, ensuring that ideas align with both the client's goals and market demands.
● Channel Strategy:
○ Identify the most effective channels for campaign distribution, including social media, TV, digital, print, and experiential marketing.
○ Oversee media planning and ensure the integrated strategy is executed effectively across all platforms.
4. Performance Monitoring & Reporting (10%)
● Campaign Analytics:
○ Track and analyze the performance of campaigns using KPIs such as reach, engagement, ROI, and brand lift.
○ Provide data-driven insights and actionable recommendations for future optimizations.
● Post-Campaign Reporting:
○ Lead the development of post-campaign reports that highlight successes, challenges, and learning points.
○ Present campaign results to clients and internal stakeholders with actionable takeaways for future projects.
Requirements:
● Experience:
○ 3+ years of experience in account management or strategic planning, preferably in an integrated marketing communications (IMC) or advertising agency environment.
○ Proven experience managing large-scale, multi-channel campaigns (digital, TV, print, sponsorships, PR, etc.).
● Skills:
○ Strong strategic thinking and problem-solving abilities.
○ Excellent communication and client management skills, with the ability to build strong relationships.
○ Ability to lead cross-functional teams and work under pressure to meet deadlines.
○ In-depth knowledge of consumer insights, brand positioning, and market trends.
○ Proficiency in using analytics tools and platforms to track campaign performance (e.g., Google Analytics, Facebook Insights, etc.).
● Education:
○ Bachelor's degree in Marketing, Advertising, Business, or a related field. MBA or other advanced degrees are a plus.
Benefits:
● Competitive salary and performance-based bonuses.
● Health insurance, retirement benefits, and wellness programs.
● Professional development opportunities and career growth within a dynamic, fast-paced environment.
Collaborative and creative work environment with the opportunity to work on top-tier brand campaigns.