Strategic Planning Manager (Brand COM)

• Conduct thoroughly market research, including analyzing industry trends, customer insights, and competitor activities, to identify new untapped opportunities, from there forming sound recommendations setting up the foundations for new approach.
• Utilize data analytics, consumer research, and consumer behavior analysis to generate actionable insights that can inform the creative development process and campaign optimization.
• Collaborate with cross- functional teams, such as product marketing, creative and design, communications, to ensure alignment, especially integrated planning.
• Develop comprehensive communications strategies that outline the target audience's key behaviors, grey or white spaces, key communications tactics to achieve the desired communications objectives, AND the final communication direction.
• Lead the end-to-end strategic process (from briefing to presenting, deployment and report) in a collaborative manner across departments.
• Push your own strategic thinking without more senior support and drive us all to impact.
• Foster constructive relationship with internal teams and stakeholders (including media, research, technology, publisher/ platform partners and so on).
• Manage, inspire, and provide guidance for a team of Brand/ Com.
• Conduct project tracking and manage budget spending.
• Any relevant jobs that assigned by company.