Responsibilities:
Develop brand strategic and communication plan from inspiration to execution
Source and apply business and consumer data to gain data-driven and compelling insights to address client business issues.
Craft creative briefs and provide clear persuasive briefings to Creatives.
Recommend and implement research that will aid in the consumer insight gathering and strategic process.
Represents the consumer in client meetings and presents research/strategy findings.
Utilize the agency's planning tools to facilitate direction and discovery, identification of opportunities and strategy development (understand business ambition map customer journeys, write briefs), and measurement (defining key brand KPIs).
Collaborate with accounts and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.
Integration/alignment of communication solutions to total brand communication/campaign plans across channels.
Manage day-to-day planning duties for accounts handled.
Collaborate with the Account Supervisor and Manager, CEO/COO, identify strategic needs, strategic ideas, and lead all aspects of strategic planning on preparation of new pitches.
Qualifications:
Minimum of 4 years' experience brand/marketing/communications strategy experience in IMC, brand and digital communications.
Minimum 3 years worked as senior planner at Digital or Creative agency is a must
Great understanding about Vietnamese consumer behavior & insight. Experience in Consumer Research and Insight is a plus
Great experience in writing strategic pitch. Ability to identify strategic needs, strategic ideas, and lead all aspects of strategic planning.
Good understanding and strong working knowledge & interest in technology or
digital marketing.
Excellent in English (both writing and speaking) an presentation skills (verbal and written)
Great project management abilities. Ability to self-manage while managing assigned teams and projects.
Ability to work effectively with varieties of internal teams and business groups, including Creative, Media and Technical Delivery Specialists.
Good presentation (verbal and written) skills and communication skill.
Benefits:
Attractive salary, bonus 13th Salary.
100% of salary paid social, health & unemployment insurance
Paid birthday leave, laptop, healthcare plan
14++ days of paid leave per year
Annual health check; company teambuilding trip