Mô tả Công việc
JOB SUMMARY:
As a
Digital Marketing Specialist at Savills, you will play a key role in developing, implementing, and optimizing our digital marketing strategies, with a strong focus on Email Marketing (EDM), Website SEO (on-page), and B2B engagement. Your work will drive brand awareness, improve website performance (speed, structured data), and support generation efforts. Familiarity with Salesforce EDM, HTML, and UI/UX is a plus.
RESPONSIBILITIES:
1. SEO (Search Engine Optimization):
· Reviewing and improve site architecture, sitemap, [protected info], canonical tags, hreflang, schema markup, etc.
· Optimizing page load speed and Core Web Vitals (LCP, FID, CLS),both desktop and mobile version.
· Identify and fix issues related to crawling, indexing, duplicate content, and broken links.
· Updating meta tags, heading structure, and SEO-friendly URLs.
· Implementing internal linking strategy and high-quality backlink acquisition in coordination with content or external teams.
· Ensuring continuous improvement in search rankings and organic traffic.
2. Web Programming & Development Collaboration:
· Working with developers to implement SEO-related code changes (HTML, CSS, JS).
· Integrating structured data (JSON-LD) to enhance rich snippet visibility.
· Conducting A/B testing for SEO-related UI/UX improvements (if needed).
3. Analytics & Reporting:
· Monitoring keyword rankings, traffic, CTR, bounce rate using tools like Google Analytics, Ahrefs, SEMrush, Screaming Frog, etc.
· Providing data-driven SEO recommendations and solutions.
4. EDM (Email Marketing):
· Design and execute email marketing campaigns using Salesforce.
· Manage and segment email lists and databases for personalized campaigns.
· Track and optimize email performance metrics.
5. Database Management for EDM:
· Manage the database for email marketing campaigns, ensuring data integrity and proper segmentation.
· Develop strategies to grow and maintain a clean, up-to-date database.
Yêu Cầu Công Việc
REQUIREMENTS:
· Bachelor's degree in Marketing, Business, or related field.
· 3+ years of experience in SEO field.
· Proficient in HTML, CSS, and basic JavaScript (able to read and modify code).
· Experienced in handling technical SEO issues (indexing, crawling, redirects, etc.).
· Skilled in using SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, PageSpeed Insights, etc.
· Familiar with CMS platforms like WordPress, Shopify, or custom systems.
· Knowledge of Git, FTP, or working on staging environments is a plus.
· Strong analytical and problem-solving abilities.
· Able to work independently and collaborate effectively with developers,
content creators, and marketers.
· Logical thinking, attention to detail, and eagerness to stay updated on SEO trends.
· Fluent in spoken and written English.
Preferred Qualifications:
· Bachelor's degree in IT,
Software Engineering, Digital Marketing, or related fields.
· At least 3 years of SEO experience, with a strong focus on technical SEO.
· Preferably has experience working on large-scale websites or multilingual/eCommerce projects.