Technology Business Director

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Mô tả Công việc
JOB PURPOSE:
Provide strategic directions to develop the business and enhance the retail operations and organization.
Manage a network of group brands and stores of eDiGi & Ubitech in HCM & HN and Operate retail excellence on a day to day basis, through a creative and effective use of all resources.
ACCOUNTABILITIES:
Maximize sales, gross margin and Reinforce brand consistency:
Develop a business plan and strategy and review performance with BOD regularly and identify opportunities with concrete action plans.
Provide monthly reports and analysis to Board of Director, including the results of Sales Revenue and Financial KPI for assigned Brand.
Be the eyes of the Brands in the Market, highlighting any opportunities, changes that needs to be taking in account.
Ensure brand consistency in all aspects of retail excellence (CVM, customer service, merchandising, after-sales service etc.).
Regular field visit to understand the business, highlight risks (if any) and develop immediate action plans in collaboration with Supporting functions Team.
Ensure effective use of all resources to reflect business strategy and meet sales goals.
Marketing Strategies & Plan:
Develop plans, solutions and organize the implementation of marketing goals and strategies in line with the strategies and goals of the brands.
Be the local spokesperson and represent The Brands in Viet Nam market.
Develop integrated marketing plans for Brand campaigns, working in close partnership with cross-functional teams.
Evaluate research and audience data to target audience segments and to customize relationships customers through CRM platform.
Develop client by analysing the internal client database to maximize CRM indicators and recruit new clients from potential market with the right CDM strategies.
Create consumer journeys that connect the online and physical store retail experience and collaborate closely with Retail Concepts and Digital Commerce teams to create retail experience.
Develop best-in-class execution ideas to bring the creative idea to life through partnerships, social strategy, events, and more.
Work with an audience insights analyst to understand our consumers' motivations to craft compelling creative ideas and executions that capture people's attention and hearts.
Coordinate with Online Marketing Head to build, socialize, and advocate for strategic retail vision across key partners to ensure the Brand marketing direction serves consumer's experience from online to offline.
Oversee implementation of brand promise and brand assets across the company through an omni-channel retail journey that is relevant to, and informed by the current marketplace, consumer insights and consumer trends.
Lead merchandise management and product development
Accountable for the design, buying, planning, and production of all retail, ensuring that the right, on-brand products are at the right stores in the right quantities to maximize profits and represent the brands at all times.
Partner with function teams to introduce new products, prepare relevant orders, and support new launches in market, as well as request from the store based on customer needs.
Study and follow local trading environment and trends, including competition and tourism markets and follow up.
Initiate action plan targeting each clientele categories to develop sales and services (local/tourists).
Develop a strong relational network with all relevant business organization.
Approve all personnel actions at the store level and take responsibility for preparing human resources to future needs and challenges.
Set volume goals and analyze current sales trends.
Plan and take necessary steps to have optimum stock levels, appropriate merchandize mix and correct inventory control.
Give direction to your team under in adjusting merchandize assortment to retails trends and customer demands.
Review and enhance merchandise stock levels and assortments with regional merchandising team.
Monitor order shipments and arrivals to ensure stores are always having a healthy level of stock.
Monitor store development needs and commercial contract review
Propose new store developments or layout adjustments as needed.
Coordinate with Business Development Team for store development project; involve to evaluate space, location and analyst of potential markets and profitability issues.
Support for lease negotiations.
Take lead of review and extend commercial contract with Principle.
Manpower Resource Management & Operations
Maintain a thorough understanding of the retail P&L as a whole and on a store/brand basis.
Act to control manpower cost of store team (headcount plan and controlling, shift working arrangement, bonus scheme, motivation programs) to operate efficiently.
Approve requests (all leave and purchase) that affect store's operations.
Implement group internal procedures and shrinkage control guidelines to prevent inventory discrepancies.
Provide clear and informative business review.
Keep key members informed of business situations relating to each Department (Finance, HR, Operation, Logistic, other supporting functions and other applicable areas).
Keep General Management informed of decisions and procedures made in the store level that impact business significantly.
Obtain approval prior to implementation of programs or procedures.
Investigate and report on any occurrences outside normal events.
Build & engage team members including hiring, training, coaching and performance appraisal as company policy.
Uphold excellent standards of customer service; motivate the teams to achieve sales goals through appropriate incentives.
Yêu Cầu Công Việc
Education Qualification: Minimum education: B.A. degree in Business Administration, Marketing, Economic or related field.
Working Experiences: More than 5 years' experience as Retail & Brand Management and 10 years in other managerial positions. Knowledge of Retail & Brand management best practices. Prefer experience in luxury retails.
Skills requirement:
Excellent analytical, management, supervisory and administrative skills.
Proven ability to lead and motivate staff and to drive sales.
Excellent interpersonal skills and the ability to communicate effectively both in English and VNese.
Strong problem solving and creative skills and the ability to exercise sound judgment and make decisions based on accurate and timely analyses.
High level of integrity and dependability with a strong sense of urgency and results-orientation.
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