MAIN PURPOSE OF ROLE/ Mục tiêu của vị trí
Summarize the main purpose of the role in 3-5 statements.
• Drive the short-term and long-term growth of the TAs through creating TA strategies, managing the development and implementation of brand plans.
• Responsible for creating demand for the established brands in the assigned therapeutic areas through creating, implementing and tracking relevant strategies and messages aimed at key influencers, customers and patients in all channels to achieve topline goal of organization.
• Drive brand adoption through development and implementation of designed / adopted to local context.
• Develop omni-channel approaches, from strategies to operation/execution to catch-up with ethical market dynamics and drive business growth.
• Create creative innovation, lead agile changing, turn market insights into action plans.
• Influence positive business results leveraging category, marketplace, and macroeconomic factors that impact business performance.
• Drive timely, fact-based business decisions by tracking, analyzing, interpreting and applying key metrics.
• Manage the allocated budget in an effective way and keep monitoring and tracking on a monthly basis.
• Work with other functions (Medical,
business development, sales, CEx....) to drive the execution of the marketing plans and complete other assigned projects.
MAIN RESPONSIBILITIES/ Các trách nhiệm chính
(Details of Job Responsibilities, deliverables and accountabilities with 8-10 statements)
• Develop TA strategies to drive the growth of the assigned TAs in short-term and long-term.
Provide direction, inputs and guidance to the
brand managers, TA managers in development of annual brand plans.
• Adopt Global TA/ brand strategies to local context through understanding local insights and market intelligence.
• Monitor execution and implementation of the brand plans.
• Drive early engagement and executional alignment among cross-functional stakeholders at all levels (e.g. retail sales, HCP sales, regional/global marketing, market access...).
• Drives market differentiation through commercial innovation (leveraging existing clinicals, claims data, etc. in new ways).
• Identifies impact of market forces and addresses knowledge gaps to shape go-to-market strategy.
• Plans for and responds to competitor actions in a timely manner (e.g. contingency plans, program changes and financial impact).
• Develops and maintains connections with field-force to monitor implementation of programs / pilot new initiatives.
• Identifies key HCP influencers and KOLs to develop cross-functionally aligned HCP marketing programs.
• Works in the field with sales force to identify customer insights relevant for development or improvement of marketing programs.
• Develops and translates consumer insights to brand implications.
• Responsible for management of TA budget and monthly gating.
• Formulates forecast assumptions based on data and aligns cross-functional teams.
• Work with cross-function team to accomplish other assigned projects.
• Work with business development team on the NPI and NPD projects.
• Coach the employees to improve their competencies and support them in implementing their growth plan.
• Manage team's development throughout the path to achieve goals.
• Build the team spirit in line with company culture.
• Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.
SUPERVISORY RESPONSIBILITIES/ Vai trò quản lý
(Fill if applicable in 3-4 statements, else specify not applicable)
- Develop, motivate and coach the team and provide guidance (2 team members)
- Set and monitor targets for individual in the team to ensure high performance management
- Support employees in implementing of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
- Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.