[TPI] Campaign Manager

Mô tả Công việc
About The Parent
Be part of the largest content, community, commerce, and retail platform for parents in Southeast Asia, and join our mission to help parents have healthy pregnancies and raise healthy children and families.
We've built an ecosystem of tools and day-to-day products that empower and enable parents:
Our flagship brand, theAsianparent, started in 2009 and now reaches over 35 million users monthly via web and app multiplatform. We created the world's best parenting app with over 150k ratings at a 4.8 * Rating for both iOS and Googleplay. Available in 13 languages across 11 countries, theAsianparent provides parents with relevant content; a social network where they can connect with the community; income opportunities as niche influencers, content contributors, and research panellists; and access to curated mama and baby products and services.
In April 2022, we acquired Webtretho and Be yeu, Vietnam's leading website and application for women and moms. And in December 2023, we acquired Motherswork, a premium omni-channel retailer/wholesaler for mother, baby and kids in Singapore, China and we have just expanded into Vietnam. We carry more than 300 brands and our products are available through Motherswork retail stores, e-stores, department stores, online platforms like Lazada, Shopee, Redmart & Tmall etc.
We have a lot of vacancies for people who want to make a meaningful contribution to improving the quality of families' lives through technology. We push our team to ignite their curiosity, take ownership, and lead with integrity. With us, you will hone your talent, awaken your potential, turn tech & data into real world solutions, make your mark, and most of all, impact millions of families.
We love our community of parents, and they love us back, too! As do our investors, including Fosun International, [protected info], Mirae Asset-Naver New Growth Fund, Vertex Ventures, and SCB 10X.
Join our fast growing team of world-class talent from J&J, Lazada, Deloitte, Olx, Amazon, Harvard, and Oxford.
Exciting opportunities are beginning. Together let's strive #towards100millionhealthypregnanciesandfamilies
------------------------------
Job Description:
Sales Product
Aligning and planning of strategic sales product development from revenue plan.
Proposing development of new sale product from internal product and from market trending advertising format
Preparing rate cards and managing GPM of new products
Training all teams on new product pricing and solutions
Sales Operation
Assisting pre sales proposal, feasibility, client objectives and proposing adjustment to campaign flow after considering internal product capabilities.
Assessing and approving pricing and discount benefit, promotional program, public ratecard.
Weekly reporting of campaign delivery, monthly reporting of delivery for client billboard
Supporting sales in briefing phase to develop ad demo, campaign objective, suitable and reasonable KPI
Cost reporting to Sales Operation Leads and Ad campaign cost management
Campaign
Client campaign feasibility and performance: receiving and assessing client briefs to propose suitable KPI for commitment. Feasibility checking of client KPI
Controlling costs and maintaining a healthy gross profit margin
Work with internal team (Design, Content, Sales, Campaign) to develop ad creatives
Weekly reporting of campaign delivery, monthly reporting of delivery for client billboard
Supporting sales in briefing phase to develop ad demo, campaign objective, suitable and reasonable KPI
Cost management: P&L reporting of each campaign. Ad campaign cost management. Cost spending and execution oversight
Operation management: Managing internal and external resource to ensure KPI deliverable
New revenue verticals
Leading offline events planning (Webtretho fairs), feasibility, costing, outsourcing, venue design and launching
Supporting VIP/KOL growth and managing campaign acquisition, costing proposals, feasibility, payments, invoicing, and reporting
Reporting weekly within department and Head of Business Development, monthly revenue report to BOD
Planning and proposal prepare for next year KPI and current year
Sales Product
Aligning and planning of strategic sales product development from revenue plan.
Proposing development of new sale product from internal product and from market trending advertising format
Preparing rate cards and managing GPM of new products
Training all teams on new product pricing and solutions
Sales Operation
Assisting pre sales proposal, feasibility, client objectives and proposing adjustment to campaign flow after considering internal product capabilities.
Assessing and approving pricing and discount benefit, promotional program, public ratecard.
Weekly reporting of campaign delivery, monthly reporting of delivery for client billboard
Supporting sales in briefing phase to develop ad demo, campaign objective, suitable and reasonable KPI
Cost reporting to Sales Operation Leads and Ad campaign cost management
Campaign
Client campaign feasibility and performance: receiving and assessing client briefs to propose suitable KPI for commitment. Feasibility checking of client KPI
Controlling costs and maintaining a healthy gross profit margin
Work with internal team (Design, Content, Sales, Campaign) to develop ad creatives
Weekly reporting of campaign delivery, monthly reporting of delivery for client billboard
Supporting sales in briefing phase to develop ad demo, campaign objective, suitable and reasonable KPI
Cost management: P&L reporting of each campaign. Ad campaign cost management. Cost spending and execution oversight
Operation management: Managing internal and external resource to ensure KPI deliverable
New revenue verticals
Leading offline events planning (Webtretho fairs), feasibility, costing, outsourcing, venue design and launching
Supporting VIP/KOL growth and managing campaign acquisition, costing proposals, feasibility, payments, invoicing, and reporting
Reporting weekly within department and Head of Business Development, monthly revenue report to BOD
Planning and proposal prepare for next year KPI and current year