• Based on provided TMKT strategy, support Line Manager to deploy trade plan to sales team, develop tactical execution plan to support Sales achieve goals and objectives.
• Ensure all trade activities are excellently executed with high compliance at distributor, sub distributor and retailer level
• Connect closely with Field Forces through frequently trade visit to get market feedbacks & analyze market execution of all trade plans
• Update competitor activities
• Plan and manage activity budget according to below-the-line budget of Health.
• Develop POSM design, manage brand visual adaptation for utilization at trade level
• Manage agency of launch event, brand activation and POSM productions, POSM installation
• Plan and manage promotion gift, work with Procurement to source and purchase gift, allocate and deliver gifts to distributors/stores. Tracking and reporting gift status and budget.
• Stock management follow up to ensure market execution of all trade activities
• Customized execution for special trade projects (new product launch, brand activation, etc)
• Analyze data and evaluation trade activities effectiveness in respective regions to take the key learning and propose appropriate initiatives
Bachelor Degree - Economy, Economics, Marketing or Business Administration major
Proven good writing, speaking and editing skills, in local language and English
Ability to develop and drive sales operation plans, oversee the development and implementation of
trade marketing tactical and long-term plans
Ability to deliver value added business results through superior execution (such as tailor-made promotion programs)
Good at data analysis and critical information gathering to deliver quality solution to critical business tasks
Ability to plan work and act autonomously and collaboratively within objectives and guidelines
Effective time management and organizational skills, with ability to adapt in a fast-paced work environment and balance multiple projects simultaneously in order to meet and exceed deadlines
Self-motivated, proactive and capable of working both within teams and independently
Strong interpersonal skills in dealing with all connected stakeholders
Is open and responsive to feedback to improve performance of self and team
Demonstrated ability to coordinate and manage third party agencies to obtain favorable business outcomes and hold them accountable for delivering vs. commitments.