Trade Marketing Executive

1/ Making plans on pushing sales and being responsible for the Marketing results:

• Building up all monthly/ quarterly/ yearly plans of promotion, Event, Activation,... to increase numbers of customers at stores and improving the turnover of each channel.
• Collecting and analyzing market share, competitors, and customer behavior. Evaluating the effectiveness of each activity.
• Working closely with Sale Sup for making Trade MKT plans and ensure all messages and programs will be informed to customers correctly.

2/ Managing and implementing all Trade MKT activities at stores:

• Managing and controlling all promotions at stores.
• Managing all POSM and marketing materials in order to utilize effectively.
• Tracking and releasing the monthly reports on Trade Marketing programs.
• Collecting, updating and reporting on the market (market tendency, competitors,...).
• Liaising with Brand Marketing team to ensure the brand image at POS.
• Carrying out and controlling CRM & Membership activities.

3/ Working closely with Marketing & Operation teams of Department Store & Mall to implement Marketing collaboration, sponsorship,... and maintaining the brand image at those business channels.
4/ Seeking and executing Co-marketing activities with other brands with the view to increasing sales figures.
5/ Experiencing with the Department of Industry and Trade in HCMC & other provinces in registering promotion campaigns.
6/ Reporting directly to Marketing Manager.