Trade Marketing Executive

Sika has been serving in the Vietnam market since 1993 as a 100% foreign owned company, a subsidiary of Sika AG, Switzerland. Sika Vietnam offers products and solutions for most construction and industrial applications. We always put the need of local customers at the center of our business; therefore, we develop products that are tailored to meet local and global customers' requirements. We are reliable partners of designers, consultants, owners and construction companies based on the quality of our products and our excellent technical service. As a leading supplier of specialty chemicals, Sika provides full solutions for most construction applications and projects.
Friendly, personal and often surprisingly uncomplicated, that is how many of our employees describe their working relationships at Sika. We call this the Sika Spirit. Our aim is to foster a culture of performance and respect -across hierarchies, departments and countries - so that we can strengthen rather than restrict cooperation. It also helps us ensure everyone enjoys working for Sika.
Sika Vietnam is looking candidates for Trade Marketing Executive (South & Central) to assist Sika Vietnam to develop and execute the Trade Marketing plan. In this role, he/she be required to brainstorm ideas that meet our sales and marketing objectives, help execute strategies and report on campaign results. This role will assist and directly report to Marketing Manager & execute successfully (on time, in full) all strategies/actions defined for Retails market.
This position will cover from Mekong Delta up to Nghe An Province.
JOB RESPONSIBILITIES
1.Market Report
Generate reports of all trade marketing campaigns.
Monitor and analyze market share trends, sales volumes, and competition.
Generate actionable insight from a range of data to propose sufficient trade activities, and promotions.
2.Trade Marketing activities
Create and implement the trade marketing actions in the specific year
Develop commercial toolboxes, including sell-in materials for the sales teams, and in-store (POS) materials for the retailers
Work closely with the marketing team to commercialize brand plans ie product display, launching events, loyalty programs, pricing and promotions
Manage the promotional plan, identifying new promotional opportunities
Build relationships with key suppliers to implement well the given trade plans
3.Customer Relationship
Building relationships with key customers (Distributors, Retailers) to implement well the given trade plans
4.Budget Management
Propose sufficient budgets for all activities and well planned for yearly/quarterly and monthly spending
Manage the trade spend and allocating the Advertising & Promotion (A&P) budget across all channels/customers