Trade Marketing Executive

- Manage key account's visibility including stores' permanent merchandising & promotional events.
- Initiate & lead programing & campaign developing for each customer, to drive sales & enhance brand's visibility, and to ensure the customer needs are integrated with our go-to-market strategy.
- Coordinate with internal & external stakeholders (designers, customers, vendors, etc.) to provide needed materials for brands permanent merchandising or seasonal campaigns.
- Assist in the development and execution of other trade marketing strategies, campaigns, and promotional activities that align with the Brand's business objectives.
- Provide marketing materials, training, and support to trade partners or our PG staffs to facilitate sales efforts and product promotion.
- Collect and analyze sales and marketing data to measure the effectiveness of marketing campaigns, identify trends, and make data-driven decisions.
- Evaluate and assess sales performance promotional moments; proactively identify areas for optimization.
- Assist in trade and marketing accruals and budget forecasting.