Collaborate closely with Sales and Marketing team to ensure
trade marketing calendar strategies are aligned sales objective and revenue target
Monitor and evaluate trade MKT programs and activities to measure effectiveness and recommendation of improvements as needed
Identify and develop necessary POSM and display campaign to increase brand presence and improve customer satisfaction
Plan and organize events, activation for Marketing channel (MT, GT, key account, retail....)
Responsible for the gathering, collecting of competitive information, shopper behaviors, market trend via field sales intelligence to sales/ marketing teams.
Conduct or make available scheduled product training to PG/PB for events.
Analyze brand monthly & quarterly report relevant to channel and make recommendations to increase results.
Assist in all others duties as directed from Category Manager