Trade Marketing SupervisorAnnam Group

Campaigns, events & Promotion:
• Prepare the item selection working both on permanent items + event items: deal with suppliers to get support and define mechanics.
• Work with Marketing designer for all aspects of communication of the campaign / event / promotion : store general atmosphere, window display, promotion tables, decoration, uniforms accessories, music, offline & online communication
• Sourcing of materials & POSM for promotion & events. Define the content to follow our food education purpose and branding guidelines
• Check & follow the design & production of POSMs, materials required by the Visual & Merchandising plan.
• Coordinate & guide stores to set up POSMs, materials & requirements: meeting, weekly brief, set up in store, audit
• Provides all document helping sales staff (Promotion brief, Notice, Listing of products etc...)
• Real Back-office link in charge of the preparation of promotion programs
• Make promo campaign report
• Analyze reports from Cat Lai & Purchasing team to set up and follow up of promotional mechanics to clear near expiry and high SOM items
Visual display:
• Define, design and implement a creative visual merchandising strategy
• Create appealing and eye-catching merchandise displays that lead the customer through the entire store
• Produce window displays, signs, interior displays, floor plans and special promotions displays
• Identify key messages and set a clear image of the end result
• Monitor costs and work within budget
• Oversee the production and brief staff on arranging displays
• Change displays to promote new product launches and reflect festive or seasonal themes