Transport Product Marketing ExecutiveTRAVELOKA VIETNAM CO., LTD.
Nơi làm việc: Hồ Chí Minh, An Giang
Ngành nghề: Khách sạn - Nhà hàng, Marketing - PR, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Lương: Thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 10/09/2024
Hạn nộp: 10/10/2024
Mô tả công việc
Job Description
Campaign Execution and Optimization
• Execute and continuously optimize campaigns across owned marketing channels, including creating landing pages, push notifications, merchandising, newsletters, banners, and other placements across various platforms (in-App, Mobile Web, Website).
• Develop content direction and promotional briefs aligned with business objectives, adhering to the marketing calendar. Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
• Understand Transport products and business context, research competitors and market demand, and gain insights into customer behavior to optimize owned media marketing activities and enhance campaign attractiveness.
• Manage promo mechanisms, including creating coupons, brainstorming discount schemes, testing coupons to prevent abuse, managing coupon quotas, and monitoring budget absorption.
Project management & Coordination
• Collaborate with multiple stakeholders (Designers, Customer Service, Market Partner, Growth Marketing, Partnership, Central Platform, Product) to deliver campaign activities on time with zero errors, optimize traffic and conversion to product, and ensure efficient end-to-end execution processes in owned media marketing channels.
• Coordinate with outreach marketing channels, including Performance Marketing, Social Media, and Influencers, to increase traffic and optimize campaign conversion rates.
Data Analysis and Reporting
• Collect data, and utilize analytical tools and metrics to evaluate the performance of owned media campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
• Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
• Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
• Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.
Campaign Execution and Optimization
• Execute and continuously optimize campaigns across owned marketing channels, including creating landing pages, push notifications, merchandising, newsletters, banners, and other placements across various platforms (in-App, Mobile Web, Website).
• Develop content direction and promotional briefs aligned with business objectives, adhering to the marketing calendar. Provide feedback and ensure quality control for campaign assets, including visuals, copy, and motion.
• Understand Transport products and business context, research competitors and market demand, and gain insights into customer behavior to optimize owned media marketing activities and enhance campaign attractiveness.
• Manage promo mechanisms, including creating coupons, brainstorming discount schemes, testing coupons to prevent abuse, managing coupon quotas, and monitoring budget absorption.
Project management & Coordination
• Collaborate with multiple stakeholders (Designers, Customer Service, Market Partner, Growth Marketing, Partnership, Central Platform, Product) to deliver campaign activities on time with zero errors, optimize traffic and conversion to product, and ensure efficient end-to-end execution processes in owned media marketing channels.
• Coordinate with outreach marketing channels, including Performance Marketing, Social Media, and Influencers, to increase traffic and optimize campaign conversion rates.
Data Analysis and Reporting
• Collect data, and utilize analytical tools and metrics to evaluate the performance of owned media campaigns, including but not limited to click-through rates, conversion rates, and engagement metrics.
• Identify trends, patterns, and insights from campaign data to inform future strategies and optimizations.
• Generate comprehensive reports detailing campaign performance, key findings, and actionable recommendations for improvement.
• Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.
Yêu cầu công việc
Requirements
• 2 years of similar experiences, exp in doing campaign management is a plus point
• Detailed-oriented, good project management
• Good communication and interpersonal skills
• Meticulous, structured, and excellent at executing things with accuracy and on-time
• Comfortable with data and good analytical thinking
• Candidates with a background in FMCG, technology, tourism, or related fields are preferred.
• Type of person that can cope and perform well-provided checklist/items in hands to be closed or implemented
• 2 years of similar experiences, exp in doing campaign management is a plus point
• Detailed-oriented, good project management
• Good communication and interpersonal skills
• Meticulous, structured, and excellent at executing things with accuracy and on-time
• Comfortable with data and good analytical thinking
• Candidates with a background in FMCG, technology, tourism, or related fields are preferred.
• Type of person that can cope and perform well-provided checklist/items in hands to be closed or implemented
Quyền lợi được hưởng
Others
According to company's rules
According to company's rules
Thông tin khác
POSTED DATE
10/09/2024
JOB LEVEL
Experienced (non-manager)
JOB FUNCTION
Marketing, Advertising/Communications > Product Marketing
SKILL
Business Development, Marketing, Project Management, Marketing Channel, FMCG
JOB INDUSTRY
Accommodation/Restaurant/Hotel/Tourism
PREFERRED LANGUAGE
English
YEAR OF EXPERIENCE
2
NATIONALITY
Not shown
View more
10/09/2024
JOB LEVEL
Experienced (non-manager)
JOB FUNCTION
Marketing, Advertising/Communications > Product Marketing
SKILL
Business Development, Marketing, Project Management, Marketing Channel, FMCG
JOB INDUSTRY
Accommodation/Restaurant/Hotel/Tourism
PREFERRED LANGUAGE
English
YEAR OF EXPERIENCE
2
NATIONALITY
Not shown
View more
Giới thiệu công ty
Việc làm tương tự
Chuyên Viên Tư Vấn Giải Pháp Công Nghệ - Thu Nhập Upto 20Tr+++, Được Đào Tạo Bài Bản
Công ty cổ phần Công nghệ Sapo
6 Triệu -13 Triệu VND + % Hoa hồng + Thưởng
Hà Nội, Hồ Chí Minh, Hải Phòng, Bình Dương, Nghệ An
08/10/2024
Chuyên Viên Môi Giới Đầu Tư
Công ty Cổ Phần Giao Dịch Hàng Hóa Gia Cát Lợi
15.000.000vnđ - 20.000.000vnđ
Hà Nội, Hồ Chí Minh, Bình Dương
11/10/2024
[Tân Bình] Nhân Viên Tư Vấn Marketing Web (Không Yêu Cầu Kinh Nghiệm)
Công Ty Tnhh Thương Mại Dịch Vụ Web Ideas
9 triệu - 25 triệu VND
Hồ Chí Minh
02/10/2024
Quản Lý Kinh Doanh tại Hồ Chí Minh - Không cần kinh nghiệm
Công Ty TNHH Bảo Hiểm Nhân Thọ Cathay - Việt Nam
19 triệu - 26 triệu VND trở lên
Hồ Chí Minh
03/10/2024
Nhân viên chăm sóc khách hàng
Công Ty TNHH Một Thành Viên An Phát Cường Thịnh
7 - 12 Triệu VND
Hồ Chí Minh
17/10/2024
Nhân Viên Chăm Sóc Khách Hàng
Công Ty TNHH Đầu Tư Sản Xuất Thương Mại Dịch Vụ Trần Thịnh
8 - 30 triệu
Hồ Chí Minh
30/10/2024
Nhân Viên Chăm Sóc Khách Hàng Part-time
CÔNG TY CỔ PHẦN SUPERSHIP VIỆT NAM - CN TP HỒ CHÍ MINH
Từ 2 - 4 triệu VND
Hồ Chí Minh
28/09/2024
Nhân Viên Chăm Sóc Khách Hàng (Fanpage)
CÔNG TY TNHH XUẤT NHẬP KHẨU PHÁT TRIỂN ĐÔNG DƯƠNG
10 - 15 triệu
Hồ Chí Minh
18/10/2024
Nhân viên Chăm sóc Khách hàng
CÔNG TY TNHH MEDIASTEP SOFTWARE VIỆT NAM
8 - 9 triệu
Hồ Chí Minh
15/10/2024
Nhân Viên Chăm Sóc Khách Hàng
Công Ty TNHH Phòng Khám Đa Khoa Jio Health Việt Nam
Thoả thuận
Hồ Chí Minh
30/09/2024
Vị trí Transport Product Marketing Executive do công ty TRAVELOKA VIETNAM CO., LTD. tuyển dụng tại Hồ Chí Minh, An Giang, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về Transport Product Marketing Executive hoặc công ty TRAVELOKA VIETNAM CO., LTD. ở các link phía trên
Giới thiệu công ty