Mô tả Công việc
1. Drive Driver Supply Growth in Hanoi
Take ownership of the number of newly acquired driver partners and recruitment costs across different channels in Hanoi, with further expansion into the Northern provinces.
Develop and execute monthly and quarterly recruitment plans; allocate targets across channels and team members.
Analyze the quality of driver cohorts by recruitment source and proactively adjust the channel mix to optimize recruitment effectiveness.
2. Develop and Optimize Multi-channel Recruitment
Online Channel: Collaborate with the
Digital Marketing team to optimize CPL and conduct A/B testing on advertising content.
Offline Channel: Develop and implement recruitment activities in the field, at recruitment events, industrial parks, parking lots, and other key driver gathering points.
Referral Channel: Develop and operate referral programs through existing driver partners and customers.
B2B/Fleet Channel: Approach, establish, and develop relationships with transportation cooperatives and truck businesses in industrial parks across the Northern region.
Develop new recruitment channels and partnerships for EV vehicles.
3. Manage Top-Funnel Budget for the Northern Region
Develop and allocate budgets across different channels and activities, including Digital Ads, Offline, Referral, Events, and Field Sales.
Monitor weekly spending effectiveness and proactively propose budget adjustments and reallocations when necessary.
Take ownership of budget ROI and provide regular reports to the Assistant Operations Growth Manager.
4. Manage and Develop the Team
Directly manage the Acquisition,
Telesales, and Driver Onboarding (DO) teams in the Northern region.
Set KPIs, regularly evaluate team performance, and provide coaching and guidance to team members.
Develop growth and development plans for high-potential team members.
Allocate tasks and resources effectively to ensure overall team performance and achievement of targets.
5. Own the Decal Truck Program in the Northern Region
Ensure that the decal installation rate immediately after driver activation meets the assigned target; develop and maintain appropriate mechanisms to drive performance.
Supervise the CTV decal installation network and ensure that activities are carried out in accordance with established processes and standards.
6. Optimize Recruitment Operations Processes
Regularly review and standardize SOPs across the end-to-end recruitment operations flow: Top Funnel →
Telesales → Onboarding → Tax → Admin → HR.
Identify bottlenecks throughout the Lead → DFD funnel and propose measurable solutions to improve operational efficiency.
Collaborate with Product/Tech and relevant departments to improve tools and systems supporting recruitment and driver onboarding.
7. Reporting and Strategic Recommendations
Provide daily, weekly, and monthly reports to the Assistant Operations Growth Manager.
Analyze recruitment results, channel performance, and relevant operational metrics.
Proactively propose strategies and improvement initiatives based on data and actual operational performance.
Present recruitment results, channel analysis, and strategic recommendations during regular reviews with management and leadership.