TUYỂN DỤNG SEO SPECIALIST

Mô tả công việc
POSITION DESCRIPTION
We are looking for an PPC & SEO (Google, Microsoft, Social) Specialist to join our team with a strong technical and strategic approach to Search Engine Optimisation.
This is your opportunity to virtually join our fun and dynamic team in our Macquarie Park office.
YOUR ROLE
 You will be responsible for the technical and strategic implementation of PPC & SEO (Google, Microsoft, Social), delivering exceptional performance and results. This role requires a strong analytical and data-focused mindset that thinks outside the box and has the drive to challenge the conventional & status quo.
YOUR RESPONSIBILITIES
 Develop and implement a robust PPC strategy.
 Recommend strategies and ongoing optimisations to campaign structure, keyword opportunities, audience targeting and other SEM related activities aligned with marketing objectives.
 Maximise ROI in paid search campaigns by collecting and analysing data and identifying trends and insights.
 Track, report and analyse website analytics and PPC campaigns.
 Plan, execute and report on A/B testing activities.
 Have detailed knowledge of PPC channels, publishers and platforms.
 Utilise industry standard analytics tools such as Google Analytics, Search Console and SEMRush to name a few
 Have a fundamental knowledge of CRO tools and practises
 Optimise landing pages of paid search marketing campaigns.
 Research and analyse competitor advertising links.
 Manage campaign efforts and budgets and estimate monthly costs.
 In-depth website analysis.
 Collaborate with marketing and design team to create compelling on-brand creative and copy that converts.
 Develop ongoing SEO strategies (on page, off page and technical).
 Recommend strategic changes to website architecture, content, linking and other factors to improve SEO rankings for target keywords/search terms
 Perform, analyse and review IITR's competitiveness, performance and positioning.
 Prepare the performance report using the programme Google Analytics program.
 Keep abreast of Google's algorithm updates.
 Contribute to the company's blog for on-page and off-page optimisation.
 Conduct ongoing keyword research, track keyword trends and contribute to content planning accordingly.
 Achieving incremental growth via organic search.
 Confidence in link-building outreach and campaigns.
THE IDEAL CONDIDATE SHOULD HAVE:
 Bachelor's degree in a related field: communications, marketing, advertising, PR. AdWords certification is a plus.
 5+ years of roven pexperience as a PPC manager or Digital Marketing specialist (preferably in a digital agency).
 Solid experience with Google Ads Search.
 Strong command of written English and the ability to write, edit and proofread high quality written content. Excellent verbal communication skills.
 Familiarity with multiple advertising platforms (e.g. AdWords, Facebook, LinkedIn) is preferred.
 Working knowledge of analytics tools (Google Analytics, SEM Rush, Search Console WebTrends etc).
 Experience in data analysis and reporting.
 Understanding of HTML and XML is a plus
 Understanding and interest in keeping up to date on best practises in SEO, SEM, social media.
 A can-do attitude, able to self-manage and seek new ways to provide support.
 An analytical mind able to review, evaluate, optimise and report on campaign performance.
 Proven track record of delivering projects on time and on budget.
 Ability to use initiative to make strategic and analytical decisions
 Ability to work under pressure, change direction as needed, and work on a variety of projects simultaneously.
 Be proactive in providing management with unsolicited ideas and solutions.
WHY YOU'LL LOVE WORKING HERE?
 You will work with high skill teammates and experts from Australia.
 12 days of annual leave per year;
 Social insurance as per Vietnamese law;
 13th month salary & annual review salary;