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JOB PURPOSE:
Design intuitive, user-centric and visually engaging digital experiences for the Cards and Payments Platform. Translate customer needs, user journeys and business requirements into seamless user interfaces and effective digital experiences across acquisition, issuance, activation, usage and cross-selling journeys. Ensure design solutions align with customer expectations, business objectives, brand guidelines and usability standards across digital channels.
KEY RESPONSIBILITIES:
• Design end-to-end user experiences and user interfaces for digital banking, cards and payment products across web and mobile channels.
• Conduct user research, analyze customer behaviors and pain points, and translate insights into actionable design solutions.
• Develop user journeys, information architecture, user flows, wireframes, mockups and interactive prototypes.
• Create visually consistent, intuitive and accessible interfaces that enhance usability and customer engagement.
• Design and maintain UI components, design patterns and design systems to ensure consistency across digital products.
• Collaborate with
Product Owners, Business/
Data Analysts, Journey Design Specialists, CX Leads and development teams to understand business requirements and deliver user-centric design solutions.
• Validate design concepts through usability testing, user feedback and design reviews; iterate designs based on findings.
• Ensure design deliverables meet usability, accessibility, responsiveness and brand consistency standards.
• Prepare design specifications, interaction guidelines and handoff materials to support accurate implementation by development teams.
• Review implemented interfaces and provide design feedback to ensure alignment with approved designs and intended user experiences.
• Continuously identify opportunities to improve customer journeys, simplify interactions and enhance the overall digital banking experience.