User Acquisition Senior Manager-UG

User Growth team leads initiatives for Lazada e-commerce platform from end to end. We are seeking a talented professional who thrive at the intersection of data, marketing, product, engineering and marketing. We are looking for a growth hacker who can understand the customer lifecycle and eager to explore different channels from digital to offline.
***Job Description:
• Plan and deliver user growth strategies, especially new buyer assortment strategies and incentive mechanism.
• Understand End-to-End user experience, manage and optimize user acquisition assortments and incentive mechanisms to ensure reaching the new buyer growth and retention targets.
• Work with regional team to design and test strategies that deliver better customer engagement and conversion under different scenarios and different features.
• Working closely with content/branding/traffic/security team for building up the mindshare for new buyer, synergizing the incentive message and amplifying the impact by attracting more good quality traffic to onsite.
• Conduct customer Journey Mapping analysing, tests result analysis, customer behaviour analysis to find opportunity of growth and propose optimization.