Vitality Proposition, Consultant

Reports to: Head of Health and Wellness
Location: Ho Chi Minh City
Function: Marketing & Proposition I Department: Health and Wellness Proposition
Role: Individual Contributor
THE OPPORTUNITY
We are looking for Vitality Proposition, Consultant who is responsible for designing Vitality proposition (including Vitality program on AIA plus and Integrated Vitality in Insurance product) and driving the executions with related stakeholders in order to grow customer engagement and customer adoption. Performance will be measured by the ability to build feature sets that deliver a strong user experience for customers, generate positive feedback on the products and unlock revenue opportunities.
ROLE AND RESPONSIBILITIES
A. Design Vitality compelling proposition and innovative customer experiences for Vitality Program (60%)
- Design Vitality compelling propositions to (why - outcomes (e.g. to increase customer engagement rat)) by analyzing competitiveness landscape, understanding business requirements and digital platforms, figuring out customers insights/customer needs from customer research and applying design thinking process
- Take lead in developing product design function and features and ensure that all functions are captured, created and maintained in product specs, product backlog.
- Define the road map for Integrated Vitality Product and drive/monitor the implementation of all stages of product's life cycle by collaborating/ partnering with Product team
- Localize Vitality core product from Group and leverage Group' and other LBUs' expertise and best practices to design compelling roadmap and propositions for each milestone: Day 1 (Before launch), Day 2 (3-6 months after launch) and Day 3 (18 months after launch).
- Responsible for capturing, documenting, and communicating throughout all stages of the product's lifecycle. Work together with Product Team on internal approval process for each new product launch, including: PORA, Gate 0, Gate 1, Gate 2, Gate 3, as well as external approval process such as MOF filling.
- Drive the new proposition launching/ go-to-market plan by collaborating with Proposition Marketing/ Distribution Channels
- Play a role as a product owner of Vitality program and work with Vitality Business Analysis, Local IT, UI/UX team to ensure product designs aligned
Drive Vitality adoption and improvement cycle (40%)
- Work cross-functionally and agility with key stakeholders from Vitality service; Customer Office; Distribution; Products, Marketing and Finance to:
- Plan and execute Vitality program
- Collaborate and monitor the implementation plan
- Monitor customer status mix, engagement and distribution adoption
- Ensure the awareness and growth of Vitality
- Use data driven approach and performance analysis tools to identify gaps and areas for improvement of quick wins and long-term development.