[WinCommerce] [Consumer Market Knowledge (CMK) Manager]

Continuous analysis of consumer, customer and market trends to identify and recommend new business opportunities to Management team via primary research e.g Retail Audit, Customer Satisfation Surveys, Shopper studies....
Provide market information to strategy development
Generate insights around market trends and dynamics:
- Monitor/ anticipate competitors' strategic move
- Recommend new market/channel opportunities
Provide shopper' knowledge, trends & identify opportunities throungh analysis of big data & shoppers in-stores observation
Coordinate primary market research and analysis, ensuring that research partners develop an appropriate, cost-effective high quality work
Track behaviour of consumers/shoppers and customer segments, providing actionable and meaningful insights into segment definition, pricing, product development and development of brand and trade strategies
Support the development of Company Plan, and SI&OP process and subsequent input to SOP by providing information on sales volume, demand forecasting, consumer and customer segment share projections, regular and ad-hoc marketing reporting
Develop price planning/ simulation
Develop and implement appropriate training to marketing research area and relevant parts of the organisation
Manage budget for marketing research initiatives to ensure synergy, objectivity, and prioritisation of spend
Coordinate development of new research methodologies, analytical and segmentation techniques
Build and maintain appropriate market information systems
Identify new analytical techniques
Help drive consumer-focus behavior/thinking across organization
e.g. Organize cross-functional home visits, market visits.
Required:
1. Knowledge:
Marketing Research Advance level
Forecasting techniques
Competitor analysis
Quantitative and qualitative analysis
2. Required Competencies:
Research methodologies/ Consumer insight common platforms and best practice: Motivating, coaching and developing people
Research management and design: Developing and maintaining relationships with external suppliers`
Quantitative and qualitative analysis: Negotiation
Understanding Consumer and trade research: Ability to influence planning process
Brand and trade strategy development: Project management
3. Experience:
Ideally, not less than 5 years experience in FMCG market resarch area
At least 5 year experience in Market, Consumer research with established research agency or as MRCI manager in FMCG industry. Both trackings and strategic ad hoc.
Excellent command of English. Strategic-oriented.