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Mô tả công việc
Support the development of strategic direction and implementation of marketing/promotional programs for SME merchants
- Assist in ideating and developing marketing content for collaboration campaigns with e-commerce platforms (TikTok Shop, Shopee, Lazada...)
- Research market trends, competitors, and digital payment industry trends & sales solutions for SMEs
- Support campaign data analysis (acquisition, performance marketing), report compilation, and marketing cost optimization & control for ongoing campaigns
- Collaborate with the BD/Sales team on developing communication content and sales materials
- Support other operational tasks of the team (research, meeting notes, project progress tracking)
- Monitor competitors' marketing activities on e-commerce platforms (benchmarking programs and communication formats)
Yêu cầu
- 3rd-4th year students or recent graduates, majoring in Marketing/Economics/Business Administration...
- Proficient in basic Excel/Google Sheets (filtering, pivot tables, simple charts)
- Familiar with Canva (basic design) and ChatGPT/Claude (for research & content writing support)
- Proactive, eager to learn, able to keep up with a fast-paced environment
- Experience with marketing clubs/projects, and interest in fintech & E-commerce, is a plus