Account-Based Marketing Executive

• Develop and implement target account strategy to support account-based selling.
• Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
• Cooperate with Communication & Marketing Dept to create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on accelerating existing opportunities & new logos
• Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training, and content.
• Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
• Communicate and educate the sales team regarding new and planned marketing activities including global, regional, and local programs.
• Design & execute 1:1, 1: few, and broad-based marketing initiatives to meet pipeline requirements of varied account segments.
• Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.
• Deploy ready-to-carry-out marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, events, and social media.
• Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.
• Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.
• Collaborate with the global Account-based Marketing Program team to create and gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.
• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.