Responsibilities:
- Client Engagement: Collaborate closely with
Account Managers to develop and execute PR and social media strategies for diverse clients.
- Media Engagement: Assist in maintaining media relationships, crafting press materials, and pitching stories to journalists and media outlets.
-Content Creation: Contribute to the creation of compelling content for press releases, media pitches, social media posts, and other communication channels.
- Analytics and Reporting: Monitor media coverage and online discussions, compile detailed reports, and analyze data to assess the impact of PR and social media campaigns.
- Research: Conduct market research and competitor analysis to identify opportunities and areas for improvement.
- Event Coordination: Support the planning and execution of events, press conferences, and media briefings.
- Administrative Duties: Handle various administrative tasks, including documentation, scheduling, and meeting coordination.
- Innovation: Bring fresh ideas and creative input to brainstorming sessions and campaign planning.
- Social Media Management: Assist in managing and growing social media accounts for clients, including content creation and engagement.
Industry Awareness: Stay informed about PR and social media trends, industry developments, and emerging technologies to enhance campaign strategies.
Qualifications:
- At least 2 years of experience in a similar role within a PR or communications agency.
- Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
- Strong Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively with team members and clients.
- Familiarity with media landscapes, an understanding of journalists' needs, and awareness of emerging media trends.
- Demonstrate initiative, proactive problem-solving, and meticulous attention to detail.
- Basic knowledge of social media platforms,
digital marketing, and content creation tools.
- A creative mindset with innovative ideas for problem-solving and campaign development.
- Passion for PR: Genuine interest in public relations, communications, and the PR industry as a whole.