1. Achieves optimum turnover/profit according to the agreed budget and RBT (result before tax) by ensures that the annual sales plan is achieved in accordance with the established sales objectives and strategies.
2. Generates and keeps updated a marketing plan for relevant products by
- identifying key customers and products for the business
- evaluating the size, nature and trend of the market
- monitor competitors activities
- recommend objectives and strategies for various suppliers and their products
3. Generates the plan in full co-operation with suppliers and direct Senior Industry Manager. Implements and monitors the marketing plan through the sales team and report the progress to suppliers and direct Senior Industry Manager.
4. Initiates regular market survey of the related industries to monitor trends and identifies new business opportunities. When the new opportunities have been identified, drives
Business Development to take full advantage of such opportunities and ensures that maximum sales and profit growth for the Accounts is achieved.
5. Ensures that the in charged Key Accounts follow the standard sales force management. Visits existing and potential key customers at a frequency necessary to provide good service, achieve the sales target and establishes a long term business relationship. Also keeps a proper report of customer visits and results of the visits.
6. Monitors and controls the actual sales performance against budget. Ensures a proper inventory level as well as debtors position to minimizes the financial cost.
7. Develops and manages the interface between the Business and Support Function relevant suppliers to ensure the smoothest and punctual flow of products to customers.