Activation Trade Marketing ExecutiveSHISEIDO COSMETICS VIETNAM CO., LTD (MỚI)

Job Summary:
We are seeking a dynamic Activation Trade Marketing Executive to lead our in-store activities for Cosmetic brands for all channels. This role involves engaging with our target audience, coordinating promotional activities, and collaborating with vendors to ensure optimal performance.
Key Responsibilities:
1. In-Store Activation:
o Plan and execute promotional events and activities in Modern Trade stores to enhance brand visibility and consumer engagement.
o Develop engaging point-of-sale materials and displays tailored to the target audience.
2. Vendor Management:
o Collaborate with vendors to ensure effective execution of promotional activities.
o Monitor and evaluate vendor performance against set KPIs, providing feedback and guidance for improvement.
3. Market Analysis:
o Conduct market research to identify trends, competitor activities, and consumer preferences.
o Analyze sales data to measure the effectiveness of trade marketing initiatives and adjust strategies accordingly.
4. Training and Support:
o Train, support, and ensure official Bas/BA part-time on brand knowledge, product benefits, and promotional activities.
o Provide ongoing support to vendors to ensure alignment with brand objectives.
5. Reporting and Insights:
o Prepare regular reports on activation performance, vendor effectiveness, and market insights.
o Share findings with the marketing team to inform future strategies.
6. Budget Management:
o Assist in managing the trade marketing budget, ensuring optimal allocation of resources for maximum impact.