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Our client is a leading multinational corporation with a strong global presence in the imaging, printing, and technology industry.
As part of its continued business growth, our client is currently seeking a
CRM Executive to join the team. This role will be responsible for developing and executing customer engagement initiatives, managing CRM campaigns, analyzing customer data and insights, and supporting strategies to enhance customer retention, loyalty, and overall customer experience.
Key Responsibilities:
1. CRM, Customer Insights & Segmentation
• Develop and maintain a usable CRM database by integrating customer information.
• Analyze customer profiles,
product ownership, interests, engagement behavior and lifecycle stages to build meaningful customer segmentation to identify high-value customers, active customers, potential advocates and re-engagement opportunities.
• Translate CRM data into actionable customer insights and engagement recommendations, rather than focusing only on data collection and reporting.
=> Expected outcome: More identified customers → Better segmentation → Actionable insights → Better engagement
2. Customer Engagement, Customer Experience, Loyalty
• Develop customer engagement and loyalty initiatives based on CRM insights, customer segments and interests.
• Build customer journeys and engagement plans for different customer segments to increase participation, retention and loyalty.
• Evaluate program performance and customer response and use the results to continuously improve future engagement activities.
=> Expected outcome: Right Customer → Right Experience → Higher Engagement → Stronger Loyalty
3. Support event operations & performance management
Requirements:
• Education: Bachelor's degree in business administration, Marketing, CRM, Customer Experience or related fields.
• Experience: 3-5 years of relevant experience in CRM, customer engagement, customer experience, loyalty, marketing or related roles.
• Add-on: Experience in consumer electronics, retail, lifestyle or customer community businesses is an advantage.
• Strong analytical skills with the ability to turn customer data into insights and actions. Experience in customer segmentation, CRM campaigns or loyalty programs is preferred.
• Strong planning, execution and project management skills with a high level of ownership.
• Systems: Good Excel and PowerPoint skills; experience with CRM, customer database or analytics tools required.
• Language: Good English communication skills.