Ads Optimization Specialist

Overview:
We are seeking a highly analytical and results-driven Ads Optimization Specialist to join our dynamic e-commerce agency team. This role is crucial for driving the performance of on-site advertising campaigns across major platforms such as Shopee, Lazada, and TikTok. The ideal candidate will have a strong background in digital advertising, with specific experience in e-commerce platforms, and a proven track record of managing successful ad campaigns that meet or exceed ROAS targets.
Responsibilities:
• Ad Campaign Management: Design, implement, and manage ad campaigns across Shopee, Lazada, and TikTok, ensuring alignment with client objectives and budget.
• Performance Monitoring: Daily monitoring and optimization of ad campaigns to maximize effectiveness and efficiency.
• Budget Management: Make informed decisions on ad spend based on campaign performance, including recommending budget increases or reductions.
• Reporting: Generate detailed reports on campaign performance, including pre-campaign Add to Cart (ATC) rates, and provide actionable insights and recommendations for improvement.
• Strategic Planning: Develop strategic plans for ad campaigns, including testing approaches for ad copy, targeting, and bidding strategies.
• Collaboration: Work closely with Account Managers and other team members to integrate ad strategies with overall account goals.
• KPI Management: Continuously strive to meet or exceed designated KPIs, focusing on maintaining an optimal Return on Ad Spend (ROAS).