Agency Trips & Events, Lead

Report to: Manager, Agency Events, Trips & Promotions
Role: Individual Contributor
Location: Hochiminh City
Function: Agency Distribution | Department: Agency Brand & Marketing
Position Objective:
- Deliver creative solutions to serve sales enabler marketing activity and branding request.
- Execute and control trips/events for Agency (Premier Agency, General Agency, Alpha) to deliver the high & professional services to motivate agency force for and successful production performance.
Roles and Responsibilities:
1. Manage & execute nationwide Trips/Events/Campaigns for Agency effectively and creatively.
- Develop creative seed ideas for experiences based on the Agency brand strategy, messaging, program objectives
- Plan & execute various events, trips, conferences by online & offline
- Cooperate with Corporate Services & vendors on logistics to ensure trips/events organized successfully, high qualification and within the budget
- Collaborate with brand, communication & technical teams to build & deliver the highest qualify experiences and communication plan as well
- Write conceptual content, drive presentation development & present to Manager/HOD
- Be a student of our target audience, of trends, competitors and culture. Listen, learn & mine insights that direct the brand into amazing places
- Function as a thought leader with significant knowledge of all aspects on experiential marketing including cutting edge techniques to engage and excite the Agents.
- Liaise with other internal & external skate holders to promote trips/events and sale campaigns effectively within budgets
2. Manage & execute quarterly or annually campaigns/ Projects including series of sales activities and promotions to achieve results/ campaign targets, examples: upsell project, lead generation campaigns, MDRT activation, Rookies trips...
3. Other projects as requested and backed-up for Manager if necessary
- Be a project manager of supportive events/activities: Virtual Vitality events for customer/Agents; Launching new Product/application; marketing new campaign, ...
- Other activities support in GAs if any requested