App Monetization Senior Executive, Platform Operations

As an App Monetization Senior Executive, you will in charge of boosting app revenue through strategic In-App Advertising (IAA) and In-App Purchase (IAP) optimization, using data-driven analysis and A/B testing across diverse markets. You will provide expert guidance to app publishers, maximizing their monetization potential through tailored strategies and performance reporting.
What You Will Do
1. In-app Ads (IAA) Optimization:
Monitor and analyze IAA monetization performance for app publishers (our clients) across various markets (ex: VN,
KR, TW, etc).
Improve IAA revenue for app publishers by:
Reviewing publisher ad monetization accounts (e.g., AdMob, GAM, AppLovin MAX, LevelPlay) and providing optimization recommendations.
Enhancing mediation ad network performance through data analysis, waterfall price adjustments, and A/B testing.
Advising on ad logic, frequency capping, and new ad placements/formats to optimize user experience and revenue.
Prepare performance review reports and presentations to update publishers and suggest new strategies.
2. In-app Purchase (IAP) Optimization:
Track and evaluate IAP performance across multiple markets(ex: VN, KR, TW, etc).
Boost IAP revenue for app publishers by:
Reviewing publisher IAP data and developing tailored monetization strategies.
Conducting A/B tests on IAP pricing and package offerings.
Advising on IAP package design and recommending new pricing models.
Provide performance reports and insights to publishers, along with actionable recommendations.
Who You Are
Proven experience in game industry roles such as game operations, game monetization, or working in a product-driven environment (e.g., publishing houses or game studios).
Demonstrate a deep understanding of IAA and IAP.
Detail-oriented, well organized with a good sense of responsibility
Proficiency in English is a must
Strong analytical and problem-solving skills with outstanding communication
An open mind with a strong willingness to learn
Logical, data-oriented, and tech-driven
Independent, passionate, self-motivated and quick learner
Having a clear career vision is a big plus
The ability to communicate in other languages (Japanese, Chinese) is highly desirable (Nice to Have)
Where to hunt from Game studio, App publishing house, Ad networks (Applovin, Unity, ironSource, etc)
Why You'll Love It
Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
Annual Leave: 15 days and other leave types
Quarterly, Annual MVP Awards (prizes up to 5,000USD)
Private Health Insurance
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in a professional, active, international and dynamic environment