Area Sales Manager

KEY ACCOUNTABILITIES
Distributor Performance Management:
- Oversee the management of key distributors in the respective area to ensure progress to the agreed strategic direction.
- Facilitate the development of a 3-month demand planning for the responsible area.
- Effectively manage the credit risk allocated for the respective area.
- Lead the area team and trade partners to achieve assigned targets, including volume, distribution, etc. at the area level.
Leadership:
- Provide coaching and guidance to the Sales Supervisor team.
- Foster an effective and efficient team through on-the-job training, motivation, and staff development to achieve a competitive edge.
- Implement a standardized evaluation process for the team within the area.
- Ensure Sales Supervisors and Sales Representatives are well-trained and aligned with the company's mission.
Relationship:
- Collaborate closely with the Business Development & Trade Deployment team to develop the area's operational plan and ensure the execution of brand programmes according to the plan.
- Foster and maintain strong business relationships with target trade partners, including Distributors, Retailers within the area.
- Cultivate a working relationship with internal partners such as Trade Marketing Information, and Distribution Development to ensure alignment and cooperation.
Innovation:
- Drive innovation in the development of trade programmes to maintain a competitive advantage in the respective area.
- Encourage the area team to actively gather innovative ideas from customers and consumers.